How We Communicate:

• Personal & Direct: We speak to people, not audiences. Use "you" and "we" language.
• Clear & Honest: We avoid jargon and speak plainly about our work and impact.
• Positive & Solution-Focused: We emphasize hope and transformation over hardship.
• Grateful & Inclusive: We acknowledge our volunteers, donors, and partners generously.
• Dignified: We respect the privacy and dignity of the families we serve.

Typography Usage Guidelines:

• Headlines & Headers: Use Lora for major headlines and page titles to add warmth and personality
• Body Text & Navigation: Use Poppins for all body text, ensuring maximum readability
• Special Moments: Use Authenia for emotional words like "Before/After," "Helpers," "Heroes," "Happiness," "Welcome Home," "Thank You"
• Digital Applications: Poppins performs exceptionally well on screens and in web applications
• Print Materials: All three fonts work beautifully in print; choose based on the emotional tone desired
• Perfect Pairing: Lora headlines + Poppins body text + Authenia emotional accents
• Line Spacing: Maintain 1.5x line height for body text, 1.2x for headlines, 1.1x for script text

Font Access & Implementation:

• Poppins: Available free from Google Fonts (fonts.google.com/specimen/Poppins)
• Lora: Available free from Google Fonts (fonts.google.com/specimen/Lora)
• Authenia Textured: Contact hello@humbledesign.org for access to licensed font files
• Web use: Poppins and Lora can be embedded via Google Fonts API
• Desktop use: Download and install locally for design software
• Fallbacks: System fonts like Arial (sans-serif), Georgia (serif), and Brush Script (script) as backups

*Note: Authenia Textured is not accurately represented in this digital guide due to font licensing restrictions. The actual Authenia Textured font has a more textured, authentic appearance than shown in these examples.

Primary Color Applications:

• Humble Teal: Primary brand color for logos, headers, and key messaging
• Humble Orange: Accent color for calls-to-action, highlights, and energy
• Deep Teal: Body text, professional documents, formal communications
• Grey: Text, secondary content, and professional applications
• White: Backgrounds, headlines, and text on dark backgrounds

Color Best Practices:

• Maintain 4.5:1 contrast ratio for normal text, 3:1 for large text (18pt+)
• Never rely solely on color to convey important information
• Use no more than 3 colors from our palette in a single design
• Orange should be used sparingly as an accent color for maximum impact
• Test designs with colorblind simulation tools
• Consider users with visual impairments when choosing combinations

Template Usage Guidelines:

• Visual Metaphor: Pale colors represent potential, vibrant colors show transformation realized
• Consistency: Use the same color family (teal or orange) for both before and after in one story
• Impact: The dramatic color shift visually reinforces our transformation mission
• Accessibility: All template combinations meet contrast requirements
• Flexibility: Templates work for room reveals, family stories, volunteer highlights, and donor impact

Writing for Social Media:

• Lead with impact: Start posts with the transformation or outcome
• Use active voice: "We transformed" rather than "A transformation occurred"
• Include specific details: Number of family members, rooms furnished, volunteer hours
• End with gratitude: Always acknowledge donors, volunteers, or partners
• Maintain dignity: Focus on hope and possibility, not hardship
• Use consistent hashtags: #FurnishingHope #HumbleDesign #HomeIsWhereTheHeartIs

Available Assets:

• Logo Files: SVG, PNG, and PDF versions in all approved color variations
• Color Palettes: Adobe Swatch Exchange (.ASE) files for design software
• Typography: Font files and web embedding codes
• Templates: Canva templates for social media before/after content
• Brand Photography: High-resolution images following brand guidelines
• Email Signatures: HTML templates with proper logo and contact formatting

File Format Guidelines:

• Print: Use vector formats (SVG, AI, EPS) or high-resolution PNG/PDF (300 DPI minimum)
• Web/Digital: Use SVG for scalability or optimized PNG files
• Social Media: Use provided templates with correct dimensions for each platform
• Email: Use HTML templates or PNG files at appropriate sizes

Brand Asset Access:

• Contact hello@humbledesign.org for access to high-resolution logo files
• Request vector formats (SVG, AI, EPS) for scalability
• Use 300 DPI minimum for print projects
• Obtain brand photography from the marketing team
• Social media templates available upon request